How does Ethanol & Biodiesel News compare to other news media? We ask ourselves that a lot.
In 2007, I calculated that fully 78% of the coverage in the newsletter was positive for biofuels. Let me repeat that: our paying clients saw information with a positive bias more than three-quarters of the time.
In 2008, I doubt our coverage will be that glowing. Editor Peter Ngo has fully chronicled the industry’s troubles without scapegoating biofuels for the world’s problems. It’s not a secret that overproduction, higher feedstock costs and lower margins are crushing the earnings of most biofuels producers.
If you want to say that filling our gas tanks with corn-based ethyl alcohol is causing children in third world countries to go to sleep hungry at night, this blog might not reflect your views going forward. But you might be one of those people who works in an office all day and has never planted as much as a backyard vegetable garden.
By the way, here’s how the other guys are covering the field. Of the first 50 news items for “ethanol” pulled from Google at 4 p.m. EDT on July 21, 2008, 42% were negative in the article’s opening line, 38% were positive and 20% were factual.
If you think we are missing a big story, contact me at 1-703-891-4811.
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